Planet Beethoven: Classical Music at the Turn of the by Mina Yang

By Mina Yang

In Planet Beethoven, Mina Yang makes the compelling case that classical song within the twenty-first century is simply as vivid and correct as ever—but with major adjustments that supply us perception into the key cultural shifts of our day. Perusing occasions, initiatives, courses, writings, musicians, and compositions, Yang shines a focus at the Western paintings song culture. The publication covers an array of themes, from using Beethoven’s “Für Elise” in YouTube clips and hip-hop, to the promoting claims of child Einstein items, and the hot sorts of song schooling brought by means of Gustavo Dudamel, conductor of the la Philharmonic. whereas the ebook is international in its outlook, every one bankruptcy investigates the original attributes of a particular performer, functionality, or occasion. One bankruptcy displays on chinese language pianist Yuja Wang’s arguable functionality on the Hollywood Bowl, one other explores the hugely symbolic ardour 2000 venture in Stuttgart, Germany. guaranteed to be of curiosity to scholars, execs, and aficionados, Planet Beethoven strains the tensions that come up from the “classical” nature of this practice and our speedily altering world.

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Extra resources for Planet Beethoven: Classical Music at the Turn of the Millennium

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What kind of musical literacy, in comparison, does the dvd promote? The half-hour video consists primarily of bright-colored toys in motion and children playing as Beethoven’s music, transcribed for the Baby Einstein Music Box Orchestra, accompanies them in the background. Fragments of “Ode to Joy,” sans lyrics, are interspersed between other music. Then several Beethoven compositions are named and excerpted: Symphony No. 3, “Für Elise,” Minuet in G, “Wellington’s Victory March,” Symphony Nos. 5, 6, and 9.

The dominance of the marketplace in today’s culture is apparent not only in the new ways of selling music, but also in the way that music itself is used to sell other products. Commercial advertising in recent years has relied “Für Elise” Circa 2000 / 21 increasingly on music to build up corporate or product image and is often the mode through which many people first become familiar with musical works. Advertisers spend enormous sums of money to purchase rights to use the music of the Beatles or the Rolling Stones as well as of more obscure bands.

On the other hand, one can only presume that “Für Elise” was chosen as a garbage truck signal in Taiwan because someone thought it was pleasant music that could withstand incessant repetition. Middle-class Asians of the postwar era assimilated Western ideas about classical music, introduced during the peak of European and Japanese imperialism, with bourgeois ideals, but adapted these values to suit their own ideological frameworks. As a tour of middle-class homes and a survey of radio stations demonstrate, classical music has become a part of the fabric of everyday life and is, in some ways, treated more casually in Asia than in the United States.

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