Marketing and buying fine art online: a guide for artists by Marques Vickers

By Marques Vickers

• determine an internet presence with no tears • suggestion from a professional who's additionally an artist Artists, galleries, crafters, resellers—want to promote your artwork on-line? Here’s the total consultant to constructing an efficient website that might draw hits, advertise revenues, and identify a long term, credible presence. Collectors—want to shop for paintings on-line? Here’s your booklet! writer Marques Vickers unearths rising developments for art, plus possibilities for approved items, barter, print on call for, and masses extra. hyperlinks to greater than 1,200 suitable websites, plus transparent, candid recommendation from an artwork specialist, make this e-book an integral roadmap to on-line success.

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Make certain that good tech support is in place as there’s nothing more annoying than needing assistance with your site and not being able to get it. The promptness and efficiency of their initial contact with you in the sales process is often a good indicator of what is yet to come. SET UP/MONTHLY FEES Some hosts charge an initial set up fee to get your site up and running on their server. qxd 22 5/31/05 05:47 PM Page 22 PART 1 / THE ARTIST PERSPECTIVE generally delegated to the fine print of their service agreement.

Keep in mind that you’re in the visual entertainment biz! Even after you’re accepted to an index or search engine, there are no guarantees that listings will generate instant referrals. Your site ranking on a specific search is critically important. If you are ranked as number 200 on an index search, you can be certain that few individuals will invest the required time to visit the first 199 sites before arriving to yours. An important factor in directing traffic to your site will involve tweaking a search engine hierarchy response toward your Web site to give you a coveted higher search ranking.

Visualize the maximum size requirements of your site when deciding how much space you really need. Generally, 100 megabytes is sufficient for a small site, but as your marketing and design expertise improves, so too will your space requirements. Most hosting services have option plans, enabling storage space upgrades as your demands expand. UPLOADING FILE AND FTP ACCESS Even if you plan on using popular Web design software such as Microsoft FrontPage, Adobe GoLive, and/or Dreamweaver to manage your site, you’ll still need to have FTP (File Transfer Protocol) access.

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