By Duncan MacVicar and Darwin Throne (Auth.)
Coping with High-Tech Start-Ups equips engineers with a easy tool-kit for founding a high-tech production corporation. It supplies would-be marketers insightful wisdom on easy methods to assault such difficulties as constructing a advertising plan, a revenues plan, pursuits, pricing, hiring a revenues strength, comparing advertising effects, and correcting difficulties. The publication emphasizes easy methods to competently determine an issue, so time is spent on its reasons and never on its signs. specific emphasis is put on the selling facets of recent engineering ventures, when you consider that advertising is generally no longer a part of an engineer's event, but is so very important within the luck or failure of a brand new enterprise. The authors take the reader step by step in the course of the strategy of advertising assessment and constructing a product plan.
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In the past, the company has misused the mark by using it as a noun—Xeroxography—and as a verb—to "Xerox" a document. A trademark should only be used as an adjective and never as a noun or verb to maximize its length of protection. 2. Descriptive of Product. Marketing people like this because it implies a use of the product; lawyers don't like it because it is difficult to register and protect. If a descriptive mark is used for several years, it may take on a secondary meaning and become protectable.
The best attorneys are in the business to advise the growth client. Interview prospective attorneys to determine compatibility of approach to problem solving. The chemistry in the relationship is important, because many issues will require an understanding between your attorney and you that goes beyond a simple business relationship. For example, your level of risk tolerance may be an issue in a litigation proceeding or a contract negotiation. A good personal relationship with your legal counsel can facilitate decision-making in these circumstances.
Applications require about 30 to 40 hours to complete, with attorney's fees typically in the $100-$250 per hour range. A good patent attorney will try to help a client broaden the claims on the patent. For example, Al Jones, a Silicon Valley patent attorney, had a client with a patent idea for a toothbrush for handicapped people. The brush handle was expensive to fabricate, so the inventor created a new latch and key mechanism where the key was part of the throw-away brush. After a lot of browbeating, Al convinced the inventor to also patent the latch mechanism.