Managing High-Tech Start-Ups by Duncan MacVicar and Darwin Throne (Auth.)

By Duncan MacVicar and Darwin Throne (Auth.)

Coping with High-Tech Start-Ups equips engineers with a easy tool-kit for founding a high-tech production corporation. It supplies would-be marketers insightful wisdom on easy methods to assault such difficulties as constructing a advertising plan, a revenues plan, pursuits, pricing, hiring a revenues strength, comparing advertising effects, and correcting difficulties. The publication emphasizes easy methods to competently determine an issue, so time is spent on its reasons and never on its signs. specific emphasis is put on the selling facets of recent engineering ventures, when you consider that advertising is generally no longer a part of an engineer's event, but is so very important within the luck or failure of a brand new enterprise. The authors take the reader step by step in the course of the strategy of advertising assessment and constructing a product plan.

Show description

Read or Download Managing High-Tech Start-Ups PDF

Best software design books

WPF 4.5 Unleashed

The number one WPF Book--Now up to date for WPF four. five!
Thorough, authoritative insurance, useful examples, transparent writing, and full-color presentation make this some of the most extensively acclaimed programming books of the decade.

Windows Presentation starting place (WPF) is the urged know-how for growing glossy home windows computer apps. even if you need to advance conventional consumer interfaces or combine 3D photographs, audio/video, animation, dynamic skinning, contact, wealthy rfile aid, speech attractiveness, or extra, WPF allows you to achieve this in a unbroken, resolution-independent demeanour that scales from small pills to massive TVs. WPF four. five Unleashed is the authoritative booklet that covers all of it, in a realistic and approachable style, authored via WPF guru and Microsoft architect Adam Nathan.
Covers every thing you want to learn about Extensible program Markup Language (XAML)
Examines the WPF characteristic components in fantastic intensity: controls, format, assets, facts binding, styling, portraits, animation, and more
Delves into subject matters that aren’t lined through such a lot books: 3D, speech, audio/video, records, effects
Shows the way to create renowned UI parts and leverage integrated controls reminiscent of the recent Office-style Ribbon
Demonstrates find out how to create refined UI mechanisms, resembling visible Studio-like collapsible/dockable panes
Explains the right way to create first class customized controls for WPF
Demonstrates the right way to create hybrid WPF software program that leverages home windows kinds, DirectX, ActiveX, or different non-WPF technologies
Explains how you can make the most computer gains, akin to leap Lists and taskbar customizations, and an identical toast notifications utilized by home windows shop apps

Database: Models, Languages, Design

Finished, distinct, and obtainable, Database: types, Languages, layout is a perfect textual content for the introductory laptop technological know-how direction in database concept. it may additionally function a self-study consultant for database practitioners. via his invaluable association of the fabric and his entire, lucid reasons of the strategies, Johnson offers a transparent advent to either conventional and smooth themes in database thought.

Service-Oriented Modeling (SOA): Service Analysis, Design, and Architecture

Within Flap wrote: Service-oriented structure (SOA) is the most popular subject within the IT enviornment. offering a accomplished plan to interrelate enterprise with expertise, SOA combines the abilities and abilities of a complete association, with its needful wishes and computing information. featuring the required tools—processes, top practices, and standards—for constructing a valid SOA, Service-Oriented Modeling: carrier research, layout, and structure introduces a service-oriented modeling framework that employs an agile and common company and know-how language to facilitate research, layout, and structure tasks.

Extra info for Managing High-Tech Start-Ups

Sample text

In the past, the company has misused the mark by using it as a noun—Xeroxography—and as a verb—to "Xerox" a document. A trademark should only be used as an adjective and never as a noun or verb to maximize its length of protection. 2. Descriptive of Product. Marketing people like this because it implies a use of the product; lawyers don't like it because it is difficult to register and protect. If a descriptive mark is used for several years, it may take on a secondary meaning and become protectable.

The best attorneys are in the business to advise the growth client. Interview prospective attorneys to determine compatibility of approach to problem solving. The chemistry in the relationship is important, because many issues will require an understanding between your attorney and you that goes beyond a simple business relationship. For example, your level of risk tolerance may be an issue in a litigation proceeding or a contract negotiation. A good personal relationship with your legal counsel can facilitate decision-making in these circumstances.

Applications require about 30 to 40 hours to complete, with attorney's fees typically in the $100-$250 per hour range. A good patent attorney will try to help a client broaden the claims on the patent. For example, Al Jones, a Silicon Valley patent attorney, had a client with a patent idea for a toothbrush for handicapped people. The brush handle was expensive to fabricate, so the inventor created a new latch and key mechanism where the key was part of the throw-away brush. After a lot of browbeating, Al convinced the inventor to also patent the latch mechanism.

Download PDF sample

Rated 4.89 of 5 – based on 14 votes