Life Inc.: How the World Became a Corporation and How to by Douglas Rushkoff

By Douglas Rushkoff

This didn’t simply happen.In existence Inc., award-winning author, documentary filmmaker, and pupil Douglas Rushkoff strains how companies went from being handy felony fictions to being the dominant truth of up to date lifestyles. certainly, as Rushkoff exhibits, so much american citizens have so willingly followed the values of businesses that they’re not even conscious of it.This attention-grabbing trip, from the past due heart a long time to this day, finds the roots of our debacle. From the founding of the 1st chartered monopoly to the branding of the self; from the discovery of significant foreign money to the privatization of banking; from the beginning of the fashionable, self-interested person to his exploitation throughout the fake perfect of the single-family domestic; from the Victorian nice Exhibition to the solipsism of MySpace–the company has infiltrated all elements of our day-by-day lives. existence Inc. exposes why we see our houses as investments instead of areas to reside, our 401(k) plans because the final degree of good fortune, and the web as simply one other position to do business.Most of all, existence Inc. exhibits how the present monetary difficulty is de facto a chance to opposite this six-hundred-year-old development and to start to create, make investments, and transact at once instead of outsource all this task to associations that exist exclusively for his or her personal sakes. Corporatism didn’t evolve evidently. The panorama on which we're living–the working procedure on which we're now operating our social software–was invented by means of humans, offered to us as a greater lifestyle, supported through myths, and eventually allowed to turn into a self-sustaining fact. it's a map that has changed the territory. Rushkoff illuminates either how we’ve turn into disconnected from our international and the way we will be able to reconnect to our cities, to the price we will create, and, in most cases, to each other. because the speculative economic system collapses less than its personal weight, existence Inc. indicates us the way to construct a true and human-scaled society to take its position.

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Extra info for Life Inc.: How the World Became a Corporation and How to Take It Back

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The other 90 percent of the taxpayers were people who served them as landscapers, domestic servants, construction workers, painters, and groomers. These were the suburbs’ real denizens. Soon, however, they too were to be included in at least some version of the suburban home. The best suburbs won their own suburbs, with subdivisions between subdivisions, each containing people of a different social status. Unlike the city, where people of different classes lived side by side, the suburbs not only put distance between individuals but between sorts of individuals.

The phrase “race to the bottom” was first used, in fact, by Supreme Court Justice Louis Brandeis in 1933 to describe the way American states were falling over themselves to attract corporate business. S. states were busy rewriting their charters and laws to the benefit of companies who incorporated there. Delaware eliminated most corporate tax, while New Jersey limited its citizens’ ability to challenge corporate behavior. Corporations in the United States, England, and most other market-driven Western nations now operate at home with the very same colonial aggression they applied overseas---if we can even refer to today’s corporations as having “home” nations anymore.

The World Bank serves as the loan shark, financing corporate missions at the expense of developing nations, while the IMF plays the menacing debt collector---backed by First World armies and their intelligence agencies. One step further abstracted from the land and resource-management techniques of their predecessors, modern corporations exploit a sloped monetary policy to lend scarce currency to nations who pin their hopes for advancement on participation in the global economy. Only too late do they realize that this participation is limited to providing labor, resources, and land to some of the very same corporations from whom they were liberated half a century before.

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